Decision theory and marketing management?
Robert Dow Buzzell and Charles C. Slater
| Year of publication: |
1967
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|---|---|
| Authors: | Buzzell, Robert Dow ; Slater, Charles C. |
| Published in: |
Marketing and economic development. Readings in agribusiness research. - Lincoln : Univ. of Nebraska Pr. - 1967, p. 295-315
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. July 1962 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001969500