Decision waves: consumer decisions in today's complex world
| Year of publication: |
2005
|
|---|---|
| Authors: | Lye, Ashley ; Shao, Wei ; Rundle-Thiele, Sharyn ; Fausnaugh, Carolyn |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 1, p. 216
|