E DECISIONS AND FORECASTING - Implementing and evaluating SilverScreener: A marketing management support system for movie exhibitors Ea:100
| Year of publication: |
2002
|
|---|---|
| Authors: | Eliashberg, Jehoshua ; Swami, Sanjeev ; Weinberg, Charles B. ; Wierenga, Berend |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 42.2002, 3, p. 311-312
|