Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Martin Mende; Ruth, N. Bolton; Mary Jo Bitner
| Year of publication: |
2013
|
|---|---|
| Authors: | Mende, Martin ; Bolton, Ruth N. ; Bitner, Mary Jo |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 1, p. 125-142
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715240