Decoding customer DNA : leveraging marketing intelligence for future engagement
Patcha Bhujanga Rao, Meegada Vijaya Bhaskar Reddy, P. Chakradhar, Deepak D., Preethi Inampudi
| Year of publication: |
2024
|
|---|---|
| Authors: | Rao, Patcha Bhujanga ; Meegada, Vijaya Bhaskar Reddy ; Chakradhar, P. ; Deepak D. ; Inampudi, Preethi |
| Published in: |
Improving service quality and customer engagement with marketing intelligence. - Hershey : IGI Global, ISBN 979-8-3693-6814-5. - 2024, p. 1-37
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Business Intelligence | Business intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-6813-8.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015328756