Decommoditization, resonance marketing, and information technology : an empirical study of air travel services amid channel conflict
Nelson F. Granados, Robert J. Kauffman, Hsiangchu Lai, and Huang-Chi Lin
| Year of publication: |
2011
|
|---|---|
| Authors: | Granados, Nelson F. ; Kauffman, Robert J. ; Lai, Hsiangchu ; Lin, Huang-chi |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 28.2011/12, 2, p. 39-74
|
| Subject: | Fluggesellschaft | Airline | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Preisdifferenzierung | Price discrimination | Marktmechanismus | Market mechanism |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009622037