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Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
Marketing decision making : a model-building approach
Lilien, Gary L., (1983)
Management experience with applications of multidimensional scaling methods : preliminary research report
Taylor, James R., (19XX)
The adoption of a marketing model : comments and observations
Bass, Frank M., (1986)
Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M., (1979)
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M., (1977)