Decomposing perceived playfulness : a contextual examination of two social networking sites
Shin-Yuan Hung, Jacob Chia-An Tsai, Shin-Tzu Chou
Year of publication: |
September 2016
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Authors: | Hung, Shih-Yuan ; Chia-An, Jacob ; Chou, Shin-Tzu |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 6, p. 698-716
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Subject: | Perceived playfulness | Social networking sites | User acceptance | Context-specific model | Social Web | Social web | Soziales Netzwerk | Social network | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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Online Resource
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