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Private information, risk aversion, and the evolution of market research
Güth, Sandra, (2000)
Multiple Wettbewerbsreaktionen im Produktmanagement
Wagner, Ralf, (2001)
An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L., (1992)
Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W., (1986)
Linear structural relation market share models
Leeflang, Peter, (1984)
Building models for marketing decisions : past, present and future
Leeflang, Peter, (2000)