Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions
| Year of publication: |
1995
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|---|---|
| Authors: | Taylor, S. ; Todd, P. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 2, p. 137-156
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