Deconstructing Each Item's Category Contribution
| Year of publication: |
2007
|
|---|---|
| Authors: | Kalyanam, Kirthi ; Borle, Sharad ; Boatwright, Peter |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 3, p. 327-341
|