Deconstructing financial services advertising in the run up to the Great Recession : the case of the Live Richly campaign
Noel Murray; Ajay Manrai;Lalita Manrai
| Year of publication: |
2015
|
|---|---|
| Authors: | Murray, Noel M. ; Manrai, Ajay K. ; Manrai, Lalita A. |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 14.2015, 1, p. 7-22
|
| Subject: | deconstruction | financial services advertising | great recession | critical realism | BAPCPA | Citibank | Finanzdienstleistung | Financial services | Finanzkrise | Financial crisis | Werbung | Advertising | Großbritannien | United Kingdom | Wirtschaftskrise | Economic crisis |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316510