//-->
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald, (1996)
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P., (2005)
Advertising by design : creating visual communications with graphic impact
Landa, Robin, (2004)
Sociodrama : an interpretive theory for the practice of public relations
Mickey, Thomas J., (1995)
Deconstructing public relations : public relations criticism
Mickey, Thomas J., (2003)