Deconstructing subtle racist imagery in television ads
Haseeb A. Shabbir; Michael R. Hyman; Jon Reast; Dayananda Palihawadana
| Year of publication: |
2014
|
|---|---|
| Authors: | Shabbir, Haseeb A. ; Hyman, Michael R. ; Reast, Jon ; Palihawadana, Dayananda |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 123.2014, 3, p. 421-436
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| Subject: | Advertising | Negative stereotypes | Negative imagery | Subtle versus overt racial bias | Dimensional qualitative research | Werbung | Werbewirkung | Advertising effects | Ethnische Diskriminierung | Ethnic discrimination | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010409856