Deconstructing the brand nomological network
Walter Wymer
| Year of publication: |
2013
|
|---|---|
| Authors: | Wymer, Walter |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 24231290. - Vol. 10.2013, 1, p. 1-12
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-012-0091-3 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010117368