Decontextualizing consumer animosity

Joseph P. Little; Nitish Singh

Year of publication:	2015
Authors:	Little, Joseph P. ; Singh, Nitish
Published in:	Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 28.2015, 2, p. 83-98
Subject:	Behavioral intention \| consumer behavior \| consumer responses \| cross-cultural marketing \| international marketing \| motivational attitudes \| willingness to buy \| Konsumentenverhalten \| Consumer behaviour \| Internationales Marketing \| International marketing \| Kulturelle Identität \| Cultural identity \| Nationalkultur \| National culture \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Verbrauchereinstellung \| Consumer attitudes \| Interkulturelles Marketing \| Cross-cultural marketing \| Herkunftsbezeichnung \| Designation of origin

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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