Deep Customer Value : so gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel
Kai Zimmermann, Frank Pensel
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Zimmermann, Kai ; Pensel, Frank |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Vertragsrecht | Contract law | Angebot | Vertrag | Kundenmanagement | Digitalisierung | Wertorientiertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 223 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201708 |
| ISBN: | 3-658-17971-6 ; 978-3-658-17971-7 ; 978-3-658-17972-4 |
| Other identifiers: | 10.1007/978-3-658-17972-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702473