Defending the brand : aggressive strategies for protecting your brand in the online arena
Brian H. Murray
| Year of publication: |
2003
|
|---|---|
| Authors: | Murray, Brian H. |
| Publisher: |
New York [u.a.] : AMACOM |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XVI, 268 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| ISBN: | 0-8144-0754-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001787882