Defending the markers of masculinity : consumer resistance to brand gender-bending
Jill Avery
| Year of publication: |
2012
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|---|---|
| Authors: | Avery, Jill |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 322-336
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| Subject: | Porsche Cayenne SUV | Markenführung | Brand management | Markenimage | Brand image | Geschlechterrolle | Gender role | Männer | Men | Gemeinschaft | Community | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684920