Defensive strategy framework in global markets: A mental models approach
| Year of publication: |
2010
|
|---|---|
| Authors: | Karakaya, Fahri ; Yannopoulos, Peter |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 7 (1.1.), p. 1077-1101
|