Defining brand and reputational value
Jonathan Low and Pam Cohen
| Year of publication: |
2007
|
|---|---|
| Authors: | Low, Jonathan ; Cohen Kalafut, Pam |
| Published in: |
Business power : creating new wealth from IP assets. - Hoboken, NJ : Wiley, ISBN 0-470-12075-4. - 2007, p. 189-200
|
| Subject: | Markenführung | Brand management | Reputation | Firmenimage | Corporate reputation | Definition | Markenartikel | Brand | Markenimage | Brand image | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792378