Defining customer value as the driver of competitive advantage
| Year of publication: |
2010
|
|---|---|
| Authors: | Christensen, H. Kurt |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 38.2010, 5 (7.9.), p. 20-26
|