Defining marketing problems : don't spin your wheels solving the wrong puzzle
Lawrence D. Gibson
| Year of publication: |
2007
|
|---|---|
| Authors: | Gibson, Lawrence D. |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 193-205
|
| Subject: | Markenführung | Brand management | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538850