Defining mega-platform strategies : the potential impacts of dynamic competition in China
Zejian Li
| Year of publication: |
2018
|
|---|---|
| Authors: | Li, Zejian |
| Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 18.2018, 2, p. 142-159
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| Subject: | product design | product architecture defining | mega-platform strategies | emerging markets | Chinese automakers | Chery | Geely | Chang'an | Modularer Querbaukasten | MQB | Toyota New Global Architecture | TNGA | China | Kfz-Industrie | Automotive industry | Produktgestaltung | Product design | Schwellenländer | Emerging economies | Modularisierung | Modularity | Wettbewerbsstrategie | Competitive strategy | Innovationsmanagement | Innovation management | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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