Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives
| Year of publication: |
2001
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|---|---|
| Authors: | Ashill, Nicholas J. ; Jobber, David |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 17.2001, 5-6, p. 543-558
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