DEFINING THE MARKET POTENTIAL BY ASSESSING GROWTH AND SATURATION IN THE PRIVATE LIFE AND PENSIONS INDUSTRY

The aim of the report is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies.

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Year of publication:	2013
Authors:	Arefjevs, Ilja ; Volkova, Tatjana ; Lindemane, Marija
Published in:	Oeconomia Copernicana. - Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK. - Vol. 4.2013, 4, p. 19-44
Publisher:	Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK
Subject:	market growth and saturation \| life and pensions products \| Törnquist function \| strategic decision making

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.12775/OeC.2013.029 [DOI]
Classification:	F23 - Multinational Firms; International Business ; G21 - Banks; Other Depository Institutions; Mortgages ; G22 - Insurance; Insurance Companies
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011273779