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Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai, (1989)
International comparisons of country-of-origin effects on product evaluation
Hong, Sung-tai, (1991)
The impact of "need for variety" on country image effects
Tseng, Ting-hsiang, (2014)
Effects of country-of-origin information on product evaluation : an information processing perspective
Hong, Sung-Tai, (1988)
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes.
Hong, Sung-Tai, (1990)