Delayed effects of advertising moderated by involvement
| Year of publication: |
1990
|
|---|---|
| Authors: | Laczniak, Russell N. ; Muehling, Darrel D. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 3, p. 263-277
|
| Publisher: |
Elsevier |