Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Piyush Sharma; Bharadhwaj Sivakumaran; Roger Marshall
| Year of publication: |
2011
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|---|---|
| Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Marshall, Roger |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 3/4, p. 229-245
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| Subject: | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270621