Delighted or outraged? : uncovering key drivers of exceedingly positive and negative theme park guest experiences
Edwin N. Torres, Ady Milman, Soona Park
| Year of publication: |
2018
|
|---|---|
| Authors: | Torres, Edwin N. ; Milman, Ady ; Park, Soona |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 1.2018, 1, p. 65-85
|
| Subject: | Qualitative research | Customer experience | Theme parks | Customer delight | Customer outrage | Root cause analysis | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Freizeitwirtschaft | Leisure industries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-10-2017-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922076