Delineating the effects of social media marketing activities on Generation Z travel behaviors
Juan Liu, Chaohui Wang, Tingting (Christina) Zhang, and Haohao Qiao
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Juan ; Wang, Chaohui ; Zhang, Tingting (Christina) ; Qiao, Haohao |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 5, p. 1140-1158
|
| Subject: | destination preference | Generation Z (Gen Z) | multi-group analysis (MGA) | social media marketing activities (SMMAs) | willingness to pay premium (WTPP) | Online-Marketing | Internet marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875221106394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245683