Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions
| Year of publication: |
2009
|
|---|---|
| Authors: | Tsiotsou, Rodoula ; Alexandris, Konstantinos |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 37.2009, 4, p. 358-369
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