Delineating the outcomes of sponsorship : Sponsor image, word of mouth, and purchase intentions
Year of publication: |
2009
|
---|---|
Authors: | Tsiotsou, Rodoula ; Alexandris, Konstantinos |
Other Persons: | Runyan, Rodney C. (ed.) |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 37.2009, 4, p. 358-369
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sponsorship | Sports | Marketing models |
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