Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Eugenia Tzoumaka, Rodoula H. Tsiotsou and George Siomkos
| Year of publication: |
June 2016
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|---|---|
| Authors: | Tzoumaka, Eugenia ; Tsiotsou, Rodoula H. ; Siomkos, George J. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 3, p. 307-326
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| Subject: | sports endorsement | purchase intentions | team identification | trustworthiness | expertise | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Vertrauen | Confidence | Sportler | Athletes | Markenimage | Brand image | Sportmarketing | Sports marketing | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/135272.2014.894931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613174