Delineating the scope of corporate, business, and marketing strategy
| Year of publication: |
1994
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Clark, Terry |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 93-105
|
| Publisher: |
Elsevier |