Delivering customer loyalty schemes in retailing: exploring the employee dimension
| Year of publication: |
2004
|
|---|---|
| Authors: | Smith, Andrew ; Sparks, Leigh ; Hart, Susan ; Tzokas, Nikos |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 32.2004, 4-5, p. 190-204
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