Delivering integrated solutions in the public sector : the unbundling paradox
Year of publication: |
2012
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Authors: | Roehrich, Jens K. ; Caldwell, Nigel D. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 995-1007
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Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Transaktionskosten | Transaction costs | Organisatorischer Wandel | Organizational change | Öffentlich-private Partnerschaft | Public-private partnership | Welt | World |
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