Delphi method applied to horticultural cooperatives

Purpose – Agricultural cooperatives have been able to become a strong and consolidated organizational form, although the new challenges of globalization and trade liberalization require changes in the strategic approach. The requirements of the distribution companies, consumers and government about the concentration of demand, traceability, food safety and respect for the environment had led to a thorough reorganization of agricultural food systems. So it is necessary to undertake a strategic review of horticultural cooperatives in order to conduct a strategic assessment and hence identify the strategic actions to be followed in the coming years. This paper seeks to address these issues. Design/methodology/approach – An empirical study has been carried out during the first half of 2011 consisting in the application of the Delphi method and sending a questionnaire to experts whose purpose was to gain a view of the strategic situation of horticultural cooperatives in Spain. The Delphi method is a projection technique of the qualitative and subjective type which is appropriate for studies where there is little information on the subject to be analysed, and also for exploratory studies, as it is the case study of examining the role of agricultural cooperatives in coming out of the crisis of Mediterranean agriculture. Findings – The performed Delphi analysis revealed that Mediterranean agriculture suffers from a severe crisis for which the solutions are hard to find, although the existence of the agricultural cooperatives and certain specific forms of performance and financing can partly improve the described situation. The application of the SWOT analysis based on the opinions of the experts provided sufficient detailed insights of the actual situation of the cooperatives. Thus, from the Delphi SWOT applied to Mediterranean agriculture and agricultural cooperatives, the authors can make some important assessments which are included in their paper. Originality/value – It is a forward‐looking analysis that tries to give measures to the sector, but measures that come from the sector, in order to face the Mediterranean agriculture crisis.