Delusions of Success: How Optimism Undermines Executives' Decisions - Too many executives view their projects and initiatives through a rose-colored lens, exaggerating the likely benefits and minimizing the potential pitfalls. The result: Flawed decision making and costly failures that needn't have happened. Here's a forecasting method that balances an organization's inescapable optimism with a ...
| Year of publication: |
2003
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| Authors: | Lovallo, Dan ; Kahneman, Daniel |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2003, p. 56-63
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