Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants
| Year of publication: |
2021
|
|---|---|
| Authors: | Vernuccio, Maria ; Patrizi, Michela ; Pastore, Alberto |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - 2021
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1984 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632444