Demand and supply integration : the key to world-class demand forecasting
Mark A. Moon
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Moon, Mark A. |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Lieferkette | Supply chain | Nachfrage | Demand | Angebot | Supply | Supply Chain Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 244 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Demand/supply integration -- Demand forecasting as a management process -- Quantitative forecasting techniques -- Qualitative forecasting techniques -- Incorporation of market intelligence into forecasts -- Performance measurement -- World class demand forecasting -- Bringing it back to demand/supply integration : managing the demand review. Erscheinungsjahr in Vorlageform:c 2013 |
| ISBN: | 0-13-308801-4 ; 978-0-13-308801-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009718579