Demand and supply integration : the key to world-class demand forecasting

Mark A. Moon

Intro -- About De/G PRESS -- Acknowledgments -- Contents -- Preface to the Second Edition -- Chapter 1. The Case for Business Integration -- Chapter 2. Demand/Supply Integration -- Chapter 3. World-Class Demand/Supply Integration -- Chapter 4. Forecasting as a Management Process -- Chapter 5. Quantitative Forecasting Techniques -- Chapter 6. Qualitative Forecasting -- Chapter 7. Incorporating Market Intelligence into the Forecast -- Chapter 8. Performance Measurement -- Chapter 9. World-Class Demand Forecasting -- Chapter 10. Bringing It Back to Demand/Supply Integration: Managing the Demand Review -- Index

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Year of publication:	[2018] ; Second edition
Authors:	Moon, Mark A.
Publisher:	Boston : DEG Press
Subject:	Lieferkette \| Supply chain \| Nachfrage \| Demand \| Prognoseverfahren \| Forecasting model \| Prognose \| Forecast \| Supply Chain Management \| Bestandsplanung \| Bestandsmanagement \| Marktprognose \| Nachfrageermittlung \| Planungsmanagement \| Materialbedarfsplanung \| Materialflussplanung \| Nachfrageverhalten \| Nachfragelenkung

Extent:	1 Online-Ressource (XVIII, 234 Seiten)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5015-0602-4 ; 978-1-5015-1515-6 ; 978-1-5015-1515-6
Classification:	Marketing ; Beschaffung, Materialwirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012680902