Demand Bubble Management

Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react 'before and better than competitors'. In instable global markets, demand bubbles are the advanced reply to segmentation limits and a mean to accentuate competitive dynamics

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Year of publication:	2002
Authors:	Corniani, Margherita
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2002, 1 Market-Space Management, 8
Publisher:	University of Milano-Bicocca
Subject:	Demand Bubbles \| Segmentation \| Information System \| Global Competition DOI: http://dx.doi.org/10.4468/2002.1.08corniani

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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