Demand Bubbles, Virtual Communities and Market Potential

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.

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Year of publication:	2003
Authors:	Gnecchi, Flavio ; Corniani, Margherita
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2003, 2 Marketing Research and Global Markets, 4
Publisher:	University of Milano-Bicocca
Subject:	Demand Bubble \| Global Competition \| Virtual Communities \| Segmentation \| Intangible Assets DOI:http://dx.doi.org/10.4468/2003.2.04gnecchi.corniani

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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