DEMAND EXPANSION AND ELASTICITY IMPROVEMENT AS COMPLEMENTARY MARKETING GOALS
| Year of publication: |
2011
|
|---|---|
| Authors: | HALMENSCHLAGER, CHRISTINE ; MANTOVANI, ANDREA ; TROEGE, MICHAEL |
| Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 14189203. - Vol. 79.2011, 1, p. 145-159
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