Demand for Training by Bed and Breakfast Operators

Assesses the implications for tourism organizations, with responsibility for training, of promoting world‐class standards in the delivery of the UK tourism product. Analyses the implications through a detailed assessment of the demand for training by bed and breakfast operators. Examines the motivations of operators, their perceived training requirements and determinants of views on training. Identifies two target segments: a learner segment and a non‐learner segment. Finds that tourism organizations must review the quality of their own product. They must acquire a detailed understanding of their target training markets and tailor their marketing strategy accordingly.