Demand-side inertia factors and their benefits for innovativeness
Michael A. Stanko; Jonathan D. Bohlmann; Francisco-Jose Mollina-Castillo
| Year of publication: |
2013
|
|---|---|
| Authors: | Stanko, Michael A. ; Bohlmann, Jonathan D. ; Mollina-Castillo, Francisco-Jose |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 6, p. 649-668
|
| Subject: | Customer-based inertia | Innovativeness | Entry order | New product development | Innovation | Produktentwicklung | Innovationsmanagement | Innovation management | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209588