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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam, (2019)
Cooperative Advertising with a Strong Retailer and a Weak Manufacturer : A Closer Look at the Consumer Electronics Industry
Guceri-Ucar, Gozem, (2015)
Cooperative advertising with a strong retailer and a weak manufacturer : a closser look at the consumer electronics industry
Guceri-Ucar, Gozem, (2014)
Demographic drivers of modern retailing in East India : an empirical analysis of consumer electronics industry
Chattopadhyay, Ayan, (2012)
ISRAI : a new barometer to appraise retailing attractiveness in Indian states
Chattopadhyay, Ayan, (2019)