Demographic targeting : the essential role of population groups in retail marketing
James A. Pooler
| Year of publication: |
2002
|
|---|---|
| Authors: | Pooler, James A. |
| Publisher: |
Aldershot [u.a.] : Ashgate |
| Subject: | Einzelhandel | Retail trade | Bevölkerungsentwicklung | Demographic development | Marketing | Marktsegmentierung | Demographie | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 138 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7546-0920-0 |
| Classification: | Marketing ; Demographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001658305