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Produktinformationen für Verbraucherim Internet
Henseling, Christine, (2005)
The role of the origin in international brand management
Strenzke, Jan-Hendrik, (2003)
Learning from Users for Radical Innovation
Lettl, Christoph, (2004)
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N., (2010)
A journey of an accidental marketing scholar
Krishnan, Balaji C., (2011)
The self destructive habits of good companies : ... and how to break them
Sheth, Jagdish N., (2007)